
by Bruce Sargent
Site Operations Manager
IBM Corporation, Research Triangle Park
RTA Air Service Chair
The Regional Transportation Alliance is partnering with the RDU Airport Authority to launch a multifaceted advertising campaign for the new RDU – Paris flight.
The new RDU – Paris nonstop flight was announced fall 2015 thanks to organized business community support, key corporate funding, and the efforts of local partners and RDU Airport Authority.
The marketing campaign will be funded in part by the RTA Air Service Advancement Project, which launched in December 2014 to create a regional marketing fund for new nonstop transatlantic air service. Both cash and in-kind investments made as part of the ASAP initiative will complement marketing expenditures by RDU Airport Authority to help ensure the success of the Paris flight by increasing awareness of the offering and encouraging its use.
Be on the lookout for RDU – Paris advertising via web, radio, TV, outdoor, event, and other channels, and help share information about the new flight with friends and colleagues.
RTA thanks all ASAP investors for helping to promote awareness of this new international connection from our market!
Thank you to all of the ASAP investors:
Cary Chamber of Commerce
Cisco Systems, Inc.
Citrix
Credit Suisse
Duke Energy
Duke University
Fairway Outdoor Advertising
First Citizens Bank
Forge Communications
Greater Raleigh Chamber of Commerce
Greater Raleigh Convention and Visitors Bureau
IBM Corporation
Morrisville Chamber of Commerce
Quintiles
Red Hat, Inc.
Research Triangle Foundation of North Carolina
UNC REX Healthcare
Wells Fargo
And thank you to the ASAP in-kind partners:
Cary Chamber of Commerce
Chapel Hill-Carrboro Chamber of Commerce
Chapel Hill / Orange County Visitors Bureau
Durham Convention and Visitors Bureau
Morrisville Chamber of Commerce
Greater Raleigh Chamber of Commerce
Greater Raleigh Convention and Visitors Bureau
Downtown Raleigh Alliance
Regional Transportation Alliance
The Umstead Hotel and Spa
Companies can still join the Air Service Advancement Project and do not have to be an RTA member. Go here for more information about how you can help sustain and enhance our region’s connection to the world ASAP.
This blog originally appeared on the Regional Transportation Alliance's website here. RTA Air service chair Bruce Sargent serves as Site Operations Manager at RTA Leadership Team member IBM from their Research Triangle Park campus.