RTA Partners with RDU in Marketing Campaign for Paris Flight

by Bruce Sargent
Site Operations Manager
IBM Corporation, Research Triangle Park

RTA Air Service Chair



The Regional Transportation Alliance is partnering with the RDU Airport Authority to launch a multifaceted advertising campaign for the new RDU – Paris flight.

The new RDU – Paris nonstop flight was announced fall 2015 thanks to organized business community support, key corporate funding, and the efforts of local partners and RDU Airport Authority.

The marketing campaign will be funded in part by the RTA Air Service Advancement Project, which launched in December 2014 to create a regional marketing fund for new nonstop transatlantic air service. Both cash and in-kind investments made as part of the ASAP initiative will complement marketing expenditures by RDU Airport Authority to help ensure the success of the Paris flight by increasing awareness of the offering and encouraging its use.

Be on the lookout for RDU – Paris advertising via web, radio, TV, outdoor, event, and other channels, and help share information about the new flight with friends and colleagues.

RTA thanks all ASAP investors for helping to promote awareness of this new international connection from our market!

Thank you to all of the ASAP investors:

    Cary Chamber of Commerce
    Cisco Systems, Inc.
    Citrix
    Credit Suisse
    Duke Energy
    Duke University
    Fairway Outdoor Advertising
    First Citizens Bank
    Forge Communications
    Greater Raleigh Chamber of Commerce
    Greater Raleigh Convention and Visitors Bureau
    IBM Corporation
    Morrisville Chamber of Commerce
    Quintiles
    Red Hat, Inc.
    Research Triangle Foundation of North Carolina
    UNC REX Healthcare
    Wells Fargo

And thank you to the ASAP in-kind partners:

    Cary Chamber of Commerce
    Chapel Hill-Carrboro Chamber of Commerce
    Chapel Hill / Orange County Visitors Bureau
    Durham Convention and Visitors Bureau
    Morrisville Chamber of Commerce
    Greater Raleigh Chamber of Commerce
    Greater Raleigh Convention and Visitors Bureau
    Downtown Raleigh Alliance
    Regional Transportation Alliance
    The Umstead Hotel and Spa

Companies can still join the Air Service Advancement Project and do not have to be an RTA member. Go here for more information about how you can help sustain and enhance our region’s connection to the world ASAP.

This blog originally appeared on the Regional Transportation Alliance's website here. RTA Air service chair Bruce Sargent serves as Site Operations Manager at RTA Leadership Team member IBM from their Research Triangle Park campus.

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